Privacy policy
Australia Barcode System Privacy Policy
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from Australia Barcode System (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we gather information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as “Device Information.”
We collect Device Information using technologies like cookies, log files, web beacons, tags, and pixels. Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org. Log files track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. This data is referred to as “Order Information.”
We also collect offline data and purchased marketing data/lists. “Personal Information” in this Privacy Policy refers to both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information to fulfill any orders placed through the Site, including processing your payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, we use this information to communicate with you, screen our orders for potential risk or fraud, and, in line with your preferences, provide information or advertising related to our products or services (such as newsletters, offers, and promotions via email and/or mobile phone).
We use Device Information to help screen for potential risk and fraud, particularly your IP address, and to improve and optimize our Site by generating analytics on how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
If you have opted to receive discount offers or news about our products, we might use data about the device you used when visiting our website as part of our advertising strategy (retargeting).
We generally use personal information for marketing purposes if we have received explicit or implied consent or if it is impractical to request permission beforehand. When registering with us, you permit us to use your personal information, such as your email address, phone number, purchase history, browsing history on our platform, and information obtained about you from associated companies, for direct marketing purposes. This involves sending you emails or SMS notifications about our products and services, as well as customizing the platform based on the personal information we collect. You can opt out of direct marketing communications anytime and modify your subscription preferences in your account. When signing up for 'Notify Me' emails, you consent to us sending a notification once a product from your Wishlist is back in stock. You may opt out of these notification emails at any time and adjust your notification preferences in the Wishlist section of your account.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above. We also use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information in their privacy policy. You can opt out of Google Analytics by visiting the Google Analytics opt-out page.
Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to protect our rights.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are an Australian resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact details below.
Additionally, we note that we process your information to fulfill contracts we might have with you (such as when you make an order through the Site) or to pursue our legitimate business interests listed above.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.
Minors
The Site is acceptable for use by minors.
Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via the Contact Us page on our website or email us at sales@australiabarcodesystem.com.